As a part of the “Dream Big, Princess” campaign, five Disney princess movies will be returning to the big screen. Each film will play for one week each, twice per day.
Advance tickets can be purchased here. See the full schedule below!
“Beauty and the Beast” (2017) - Sept. 14th to Sept. 20th
“The Princess and the Frog” - Sept. 21th to Sept. 27th
“Tangled” - Sept. 28th to Oct. 4th
“Moana” - Oct. 5th to Oct. 11th
“Cinderella” (2015) - Oct. 12th to Oct. 18th
2018 “Dream Big, Princess” AMC schedule | © Oh My Disney
Disney’s “Dream Big, Princess” campaign was launched in 2016 with the intention of highlighting the inspirational qualities of princess films and empowering women and girls of all ages and backgrounds by showcasing strong women in the real world. In 2017, a photography initiative was held under the same name in which 19 female photographers shared their own images of empowering girls.
In addition, Disney promised to donate one dollar to the United Nations foundation Girl Up for all social media posts using the hashtag “#DreamBigPrincess.” Through this, $1 million was raised in less than two weeks.
Screenshot of Jennifer Lee in the female filmmaker announcement video| © Disney Youtube
More recently, a new initiative saw 21 female filmmakers across 13 different countries commissioned to create shorts about what inspired them. Just as with the original photography initiative, and starting Oct. 10, one dollar will be donated to Girl Up for every like or share for a post using the hashtag “#DreamBigPrincess” up to $1 million.
The first of these filmmakers was Disney’s very own Jennifer Lee, writer and director of “Frozen,” writer of “Wreck-It Ralph,” and the newest chief creative officer of Walt Disney Animation Studios. Lee made history as the first female director of a Disney animated feature film as well as the first female director to write a picture that grossed $1 billion at the box office. She replaced John Lasseter as CCO of Walt Disney Animation Studios, the highest ranking position of the creative team. Outside these specific initiatives, the “Dream Big” campaign continues through the release of motivational images, posters, and videos that often are played on Disney Channel.
“Dream Big, Princess” image| © Disney
This is the second year in a row “Dream Big, Princess” has re-released princess films for a limited time. Last year, “Beauty and the Beast” (1991), “Mulan,” “Tangled,” “The Princess and the Frog,” and “Brave” were the five films shown.
Apart from princesses, Disney has also held AMC re-releases for many Marvel films recently both in anticipation of “Infinity War” and in celebration of Disney and Marvel’s 10th anniversary. The “Dream Big” showings could almost be seen as a lead up to the already famous princess scene in November’s upcoming “Ralph Breaks the Internet.”
What is your favorite part of the “Dream Big, Princess” campaign? Which films would you hope get the next re-release?